Apple Vs Samsung - How human brains work

Far away from the conventional thinking that consumers choose a brand or product or a company rationally as a conscious decision, a research proved that brand association and brand loyalty extend beyond the conscious realm of consumers.

Check out this book which has a neuroscience research between Apple and Samsung users that reveals insights from the depths of human brains, which shatters long-held assumptions on consumer behaviour towards brands.

Beyond that, this book tells you succinctly on how human brains work and the unbelievable connection between brands, users & purchase motivations.

This is your guide to make your business relevant, what should you use AI for and why you need to prioritise positive emotions for your customers to make your brand a default choice for your customers.